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Online PollField Marketing in Ireland
Our field marketing division boasts over 110 years combined business experience among the office based management team!
Mystery Shopping Surveys
Mystery Shopping is a long-established evaluative tool for assessing the quality of service provision by organisations, such as retail shops, car showrooms, bank branches or restaurants, from a customer perspective. The aim of Mystery Shopping is to provide management with independent and unbiased information on everyday 'moments of truth' i.e. what happens when customers and staff come into contact with each other on routine day-to-day business, how is stock presented in store, what level of knowledge sales assistants have about your product, etc.
Call us today on 1890-766-766 to discuss your specific requirements.
Customer Evaluation Surveys
Acquiring new customers is 10 times more difficult and expensive than retaining existing ones. Ask for customer feedback to ensure you continue to provide excellent customer service. This can assist your business to:
- Reinforce the customer’s feeling of value to your organization
- Create positive feelings
- Increase repeat business
- Provide a way for unhappy customers to vent
- Demonstrate your commitment to listening to your customers
- Increase awareness of your range of products and services
- Provide direct feedback from customers about products, services, and/or support, in addition to feedback the sales force provides
Call us today on 1890-766-766 to discuss your specific requirements.
External and internal audits
This is essentially the close examination by carrying out a methodical review. The audits have many functions:
- Corporate brand compliance – signage, shop interiors, staff etc
- Price auditing – covers wide geographical spread or a particular sales channel
- Promotional compliance – is it active, did the retailers comply with agreements, has your brand the extra shelf presence and visibility required.
Distribution audits
This is an evaluation tool to ensure your distribution system is giving your brand and products / services the maximum presence required for customer sales.
As you know – customers cannot buy an out of stock item, and may be slow to buy a product / service that is not clearly visible.
Brand visibility checks
Your brand is your asset, which requires protection. Our checking mechanism ensures your brand is kept to the fore front, determines if the brand complies with corporate guidelines, and ultimately provides you with relevant information to protect your brand.
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